Meet our Office Staff

Brian Cox


Opened SSB in 2005

Brian started Simply Luxury Imports in 2004 with Nick Lawson and Dale Cox, specializing in pre-owned luxury autos. In 2005, he decided to follow his passion for motorcycles and Simply Street Bikes was born! He wanted to build a motorcycle shop where everyone that walks through the door, whether a customer, fan, or employee, would get a taste of the Premier Motorcycle Experience. Brian has been riding since 2000 and has owned multiple sport bikes. He also has enjoyed many track days and used to know a thing or two about stunt riding. These days, he finds himself riding the occasional bike from the shop, but is focusing on dirt biking with his family. They recently got outfitted with CRF50s for the kids, a DRZ125 for the wife, and Brian is riding a KX250F! He lives in Victoria, MN with his wife Cassandra, daughter Ava, son Bennett, and Golden Doodle Toby (who can occasionally be seen around SSB).

Jeff Somers

Lending Manager

Started 01/03/12

Jeff is a motorcycle enthusiast and a lifelong gearhead. After years of modifying performance import cars, he bought his first motorcycle, a 2006 Yamaha R6 the spring of 2009. Six months and 16,000 miles later he was hooked. He has been at SSB since January of 2012 and has had a handful of street bikes motorcycles including a 2006 Yamaha R6, 2009 Yamaha R1, 2010 BMW S1000RR, 2013 BMW S1000RR, 2003 Harley-Davidson Road King, 2009 Harley-Davidson Crossbones and 2016 BMW S1000XR. This year he is excited to make the jump from to the Expert class of the CRA. Look for his CheapThrills Yamaha R6 #413 to be (hopefully) shiny side up around BIR!

Tim Hammond


Started 06/01/16

Tim Hammond grew up in Hopkins, MN and has been surrounded by motorcycles his whole life. At a young age, he was always riding and working on bikes with his dad. Eventually, he tried his hand at motocross and found his passion off-road. Now he rides his Harley Street Glide and Super Tenere for daily fun! His extensive knowledge of motorcycles comes from his overall passion and love for riding. Tim has found his dream job and works as the Purchaser at SSB.

Alix del Toro

Marketing Director

Started 01/23/18

After graduating from both design and advertising school Alix quickly began working in a marketing/advertising strategic capacity for highly respected institutions like Penna Powers, Target HQ, and Rouse Properties. And he was fired from each of them having accumulated a record 2,000 unexcused absences in a five year period. His problem was a deep seeded preference to either ski or ride motorcycles instead of work. An epiphany struck and Alix realized that he could apply his passions into his work life. Thus began a seven year career in the ski industry, and now a four year and counting career in the motorcycle industry. Alix can be seen riding his custom BMW R1150Rs and BMWK1200S. And he is now proudly sitting at 11 years without a single unexcused absence.

Kiera Dunne

Administrative Assistant

Started 03/02/16

Kiera has been around motorcycles for most of her life and recently got one of her own. She started out on a KLR250 and then moved up to a Kawasaki Ninja 250, and has just recently moved up again to a SV6550. Along with small cc motorcycles she also enjoys vintage motorcycles. Getting the Administrative Assistant job at SSB has not only been a great experience, it has been a crash course in learning about newer motorcycles. When she’s not here at SSB, Kiera enjoys working on her photography.