Meet our Office Staff

Brian Cox

Owner/GENERAL mANAGER

Opened SSB in 2005

Brian started Simply Luxury Imports in 2004 with Nick Lawson and Dale Cox, specializing in pre-owned luxury autos. In 2005, he decided to follow his passion for motorcycles and Simply Street Bikes was born! He wanted to build a motorcycle shop where everyone that walks through the door, whether a customer, fan, or employee, would get a taste of the Premier Motorcycle Experience. Brian has been riding since 2000 and has owned multiple sport bikes. He also has enjoyed many track days and used to know a thing or two about stunt riding. These days, he finds himself riding the occasional bike from the shop, but is focusing on dirt biking with his family. They recently got outfitted with CRF50s for the kids, a DRZ125 for the wife, and Brian is riding a KX250F! He lives in Victoria, MN with his wife Cassandra, daughter Ava, son Bennett, and Golden Doodle Toby (who can occasionally be seen around SSB).


Alix del Toro

Marketing Director

Started 01/23/18

After graduating from both design and advertising school Alix quickly began working in a marketing/advertising strategic capacity for highly respected institutions like Penna Powers, Target HQ, and Rouse Properties. And he was fired from each of them having accumulated a record 2,000 unexcused absences in a five year period. His problem was a deep seeded preference to either ski or ride motorcycles instead of work. An epiphany struck and Alix realized that he could apply his passions into his work life. Thus began a seven year career in the ski industry, and now a four year and counting career in the motorcycle industry. Alix can be seen riding his custom BMW R1150Rs and BMWK1200S. And he is now proudly sitting at 11 years without a single unexcused absence.


Kiera Dunne

BUSINESS DEVELOPMENT CONSULTANT

Started 03/02/16

Kiera has been around motorcycles for most of her life and recently got one of her own. She started out on a KLR250 and then moved up to a Kawasaki Ninja 250, and has just recently moved up again to a SV6550. Along with small cc motorcycles she also enjoys vintage motorcycles. Getting the Administrative Assistant job at SSB has not only been a great experience, it has been a crash course in learning about newer motorcycles. When she’s not here at SSB, Kiera enjoys working on her photography.